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Awareness Blog Personal Finance

STORY TIME: 2008

A year before I went off to college my parents lost all their money in the Global Financial Crisis.

Here’s why I’m thankful for this happening.

The next year in 2009 my parents dropped me off at college with a $50 gift card to the grocery store. Before I bought books I went out looking for a job. I had no choice but to find a reliable source of income because financially my back was against the wall.

In situations like this a massive sense of urgency was created. It was find a job or essentially be homeless. This financial pressure turned me into a money making savage.

After finding work in a sorority house kitchen washing dishes, I made sure to take pride in being a competent, respectful and reliable employee. I held multiple jobs for 5 years straight while attending school to pay my rent and buy food.

Today as a multiple six figure entrepreneur I still live life like my back is against the wall. Every time I collect a check I invest 90% of it and immediately go out looking for a bigger check.

Moral of the story: find ways to create pressure and urgency in your life and you will miraculously make amazing things happen.

Zach


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Blog Optimize Your Life Personal Finance

NAVIGATING A RECESSION, MENTALLY Part 2

During a recession, it’s really important to save your money and try to maintain your cash and assets close to what you currently have. Being able to get through rough economic and financial times with just a few nicks and bruises would be something to be proud of. Usually, during recessions, hundreds of thousands and potentially millions of people lose their job, have their retirement accounts swallowed up, and lose their most prized assets. Why does this occur? Each recession is different and this impending recession is characterized by the tail end of a global pandemic, massive inflation, questionable monetary policies, and massive stock, real estate, and cryptocurrency gains.

So why is this potential recession different and how does that affect you? This recession will likely happen because of massive inflation for the most common goods and services. When the most common products and services like gas, utilities, packaging, logistical operations, and food increase in price out of line with typical increases, the spending habits of people soon follow. Businesses start feeling the effects of massive inflation on their bottom line which results in them not making as much money which then results in having to let people go. Businesses go out of business at scale, massive amounts of people lose their job. Because massive amounts of people lose their jobs this results in fewer people spending which means lower profits for businesses, which means more layoffs. Typically when growth in an economy slows for two quarters you are officially in a recession. This is loosely followed by economists, there are other indicators as well that show a recession is happening but they all revolve around a slow down in certain sectors of the economy. It’s a revolving door, a never-ending cycle, and the only way that we are going to get through this and back into a time of economic growth and prosperity is if we hit the reset button which was just hit by the Fed when they rose interest rates yet again. And interest rates will likely continue to rise over the next year, which puts even more pressure on the spending habits of people. Rates increase to slow spending when it gets out of hand. But it’s a balancing act on the Fed’s part. Increase too much too fast and it’s like slamming on the economic brakes. Increase slowly, incrementally, and it allows the economy to absorb the effects.

I am not a financial advisor and this is not financial advice but because I’ve been getting so many questions about the coming recession I thought I’d write another post on this topic. However, this post is coming from a different angle, an angle I know well, mental health. So this blog post is not about personal finance this blog post is about how you can mentally navigate through this recession.

Step #1

Be hyper-realistic

Your first step is to be hyper-realistic. The next two years are going to be really tough. There might be months when you are barely paying your bills. There might even come a time when you lose your job, these are both possibilities. There will be times when you think to yourself that it couldn’t get worse, and then it does. Having the hyper-realistic mindset that it can get really ugly and expecting the worse is the mindset that you should currently be dropping into. This might sound a little apocalyptic but wouldn’t you rather be safe than sorry?

Step #2

Be grateful for what you have and appreciate the little things in life.

Covid showed us how depressed we can get. I myself experienced an awful few weeks of mental health during the beginning of covid when I was afraid to leave my house and saw the economic impact it was having on all the people around me. You can try to fight your hardest but battling through depression doesn’t always work. Living with severe and chronic depression and anxiety is not easy and it seems as if these feelings are exacerbated during financially hard times. If you experience constant or severe depression now you will definitely be feeling it worse when your finances begin to crumble. So where should you turn and what should you do? Your first step is to recognize your negative thought patterns and then actively change your thoughts to more appreciative and grateful ones. This is the most important part. Easier said than done, I know. But, I’m confident that you got this.

What should you be appreciating?

Appreciating all the things you currently have and proving it by taking care of the things you have. This includes the roof over your head, your car, your pets, friends, family, and relationships with the people that you care about most. This is a great time to invest your time, energy, and attention into the people around you. If you’re going to fight through a recession at least don’t do it alone.

What are you grateful for?

Gratitude is being grateful for the little things in life. Most of us go through our lives taking our legs and health for granted. If you are in perfect health or near-perfect health you are very lucky. Money isn’t everything and there are a lot of billionaires that would trade their exorbitant amount of wealth for a few years of good health. Put your health first. Be grateful that you have time and opportunities ahead of you. Prove to yourself you are grateful and take in each moment as if it’s your last.

With all that being said I hope that I’m wrong. I don’t like seeing my stock account and Bitcoin being this low and I can’t even imagine what it will look like if it goes lower. No one can predict the future but everyone can prepare for it.

Make use of these two simple steps so that you can thrive not only mentally but financially as well!

Good luck and stay disciplined folks!

Best,

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Awareness Blog Personal Finance

GETTING YOUR MINDSET READY FOR THE RECESSION

In my last blog post, I discussed how you can take the first step in preparing for the recession that’s quickly approaching. This is going to be a really tough next few years and I’m already seeing it in real-time.

“Well people, this is your pilot speaking and it is time for you to brace for impact!”

One instance of the recession hitting everyone’s pockets (including mine) is evidence-based on an email I received from a brand I was in contract to work with.

I posted a video on Instagram (you can watch it here, instagram.com/zachrancey) about how I was supposed to be partnering with a supplement company to do a paid post for their new vitamin launch. I was really excited about this brand deal because it was a company I have been wanting to work with and when they reached out to me to collaborate I jumped on the opportunity. Here’s what happened next…

How do I know the recession is here?

Unfortunately, I received an email from their marketing team that said they are no longer moving forward with the campaign. After doing my due diligence, I found out that they canceled all of their partnerships with all of their influencers. Why did they do this and how does the recession play a role in their decision?

Here’s why:

Inflation has taken a toll on almost everyone and everything. Food, rent, gas, utilities, and just about everything under the sun have gone up in price. Because of this uptick in the cost of goods business’ raw materials, packaging costs, utility bills, and other items on their balance sheet have gone up in price resulting in a much higher bottom line just for them to break even. I see a ton of other brands doing the same and after discussing with my agent it’s clear that brands are pulling back on their marketing budgets.

So what should your mindset be going into this recession…

The most important mindset shift here is living like you are broke. You must have the mindset that every dollar matters and live as if you are broke. Having the mindset that you don’t have any money will give you the ability to save all the money you currently have because maintaining is all we are trying to do here. I myself, have been reeling back on all my spending including canceling a recent vacation, (airfare and hotels have skyrocketed in price in the recent weeks and months.)

With all that being said I’m going to keep it short and simple:

“Live as if you are broke.”

If you do this you will put yourself in a good spot to get through these hard financial times.

Sincerely, authentically, genuinely,

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Awareness Blog Personal Finance

START PREPARING FOR THE TOUGH YEARS AHEAD

With gas prices now at an all-time high, food costs increasing and housing costs also on the uptick it’s important that you start preparing for the tough years ahead. Some of the biggest companies in the world including Apple, Tesla, and Coinbase have all frozen new hiring and some other large corporations are beginning to lay off workers. The recession is coming, so how do you prepare?

This week I posted a video on Instagram talking about how, in challenging times, the gap widens between the strong and the weak.

It’s crucial that you start to implement systems that help you save money and that put you in the best position for when times get rough. The next few years are going to expose a lot of people in numerous ways. 

There are simple fixes to your current lifestyle that will help you deal with the shock much better so you don’t get affected as bad.

YOUR FIRST STEP in preparing for the tough year ahead of us is to create a fixed monthly expense sheet. Getting your personal finances in order is vital and this is the first step. This is a tool that will give you a precise dollar amount of what it costs you to live each and every single month. Your expense sheet should include your car expenses, housing expenses, insurances, phone bills, and internet – it should even include haircuts, air filters, paper towels, and trash bags.

Below is a picture of what my fixed monthly expense sheet looks like. Feel free to copy mine or you can go on Etsy and purchase a digital spreadsheet that automatically generates all your numbers for you once you fill them in. I recommend @mywealthdiary which I follow on Instagram here is a link to her Etsy store.

Knowing exactly how much money it takes for you to survive is the first step in your personal finance journey

It is a great move that you can take today to put yourself in a better position for the future.

THE SECOND STEP I recommend is saving a minimum of 10% of your income. Every single month or biweekly when you get your paycheck, you should be instantly transferring 10% of your income into a savings account. Preserving your cash is vital if you want to make it through a recession/depression.

These are two actionable steps that you can take immediately that are going to make your life 1% better and allow you to step into the greatest version of yourself for the future. I have many other opinions and ideas on how you can best put yourself in a position to succeed through the 2022 great recession so continue to follow me on all socials and if you haven’t already downloaded my Mental Health app: www.Lifecoachzach.App 

Email, me after you join the app so I can add you to my private Facebook group. 

Best,