The first half of the year is done. I can’t believe we are already approaching the year 2023. Nearly 2 and a half years post covid and so much has changed.

The years 2020 and 2021 saw a lot of prosperity for people who invested in assets and saved their money so they can become homeowners or start the business they’ve always wanted. Even though it seems like COVID was just yesterday we are approaching a completely new wave of economic circumstances. It is of the utmost importance you do not be naive or ignorant to the dramatic shifts in the costs of everyday commodities. So what does that mean specifically for you and your family? What goals have you set for the month of July and for the rest of the year when it comes to personal finance? Here’s one: Save, save, save, save. Use your money more wisely than ever and guard every dollar you have. It’s going to be a very cold winter and I suggest you pull back on all extracurricular spending, I know this is what I’m doing. I’ve even canceled some travel plans because airfare has gone up in price so much over the last 45 days. This article is not to scare you, this article is to help you be more aware and to take a look at your circumstances, and be as prepared as possible.

Let’s review some good examples of goals for the month of July.

Examples of some July personal finance goals:

  • Reduce monthly spending by 15%
  • Open up a retirement account and deposit $100.
  • Drive 20% less than you did the previous month.
  • Transfer $250 to your savings account.
  • Only go out to eat 1 time per week.
  • Don’t spend any money on clothes, electronics, or travel.
  • Cancel subscriptions that haven’t been used in the last 10 days.

“Invest early and invest often.”

Are you investing any of your money? Do you have a personal finance plan or personal finance goals? Today is July 1st, 2022 and the first half of the year is officially over. The stock market is down the most it’s ever been for the first half of the year since 1970. Why am I saying this? Because this is a great time to get in. I know I am.

Are you investing any of your money? Do you have a personal finance plan or personal finance goals? Today is July 1st, 2022 and the first half of the year is officially over. The stock market is down the most it’s ever been for the first half of the year since 1970. Why am I saying this? Because this is a great time to get in. I know I am.

One of the few regrets I have when it comes to my personal finance journey is not investing money in the stock market earlier. There is no secret recipe or magic to becoming rich and wealthy. There is a proven step-by-step process to becoming a millionaire and it goes a little something like this. Invest early and invest often.

As we approach a recession and some even argue we are currently already in a recession a lot of people’s expenses have risen dramatically. Rent, gas, food, insurance, etc have all gone up in price and it’s getting increasingly harder for the average Joe to not only save money but invest money for their future.

You have to have a plan.

Why you must have a plan…

It’s extremely important that you have a specific personal finance plan regardless of market conditions. The creation and implementation of a plan will guide you in the direction of where you are trying to go. I think it’s safe to say that we all want to be rich and have financial freedom, but not all of us are willing to make the sacrifices to eventually get there. It is crucial to always be learning more about money so that you can provide for yourself, your family, your friends, and your community. So do you have a plan? And is your plan bulletproof? There are always ways in which we can work smarter and be better so don’t just assume that your plan is the best.

Find the holes in your plan.

I am always looking for ways to reduce my spending, increase my savings, become a more intelligent investor, and learn valuable ways to use credit and leverage to my advantage, it’s called humility.

In conclusion…

More so than ever it is vital for you to be aware of your current spending habits. Create a money journal. Track every cent you spend every single day. This will not only show you where you spend your money but where you can possibly make some changes to keep more of your money. There are so many ways to keep more of your money, but the starting point is getting a handle on where your money is currently being spent. Also before you spend money ask yourself…. Do I need this? or do I want this? If it’s a need, then get it. If it’s a want, then take a step back before spending the money. Creating wealth isn’t about intelligence, it’s about behavior and a lot of people’s behavior is taking them down the path of eventually being homeless. You don’t want to be homeless.


What is an addiction? An addiction is a psychological or physical dependence on something or a substance. Most people assume that the word addiction follows the words alcohol or drugs but these are not the most common addictions. Addictions can come in many shapes and forms and they are all very bad for you if you are unaware of them or in denial of the fact that you may be powerless over them.

Some examples of addictions.

Some people are addicted to drugs and alcohol and some people are addicted to porn. But, most people these days have a habitual or psychological dependence on coffee and social media. These are two of the most popular addictions and they can be nearly impossible to break. I think it’s safe to say that all of us are on our phones way too much and we get into a habit of constantly reaching for our phone even if we do not have a new notification. (Last year I disabled push notifications on all my apps except for texts and calls and this has greatly reduced my screen time.)

“Be the master, not the slave.”

Why am I credible to talk about this?

Well, one of my life coaching clients that I’ve been working with for almost a year now came to me with a lot of life problems and challenges. After a few sessions, it was very clear that the reason his life situation looks the way it does is because of his dependence on alcohol. My client could not go more than 1 day without drinking wine or liquor. Without going into too much detail I continued to ask my client questions about his relationship with alcohol without insinuating he should quit.

Sidenote: While working with a client I make it very clear that they are in charge of creating the action plan. I am just here to ask deep open-ended questions that allow them to gain clarity on what the next step is from here. I did not push sobriety on my client and I definitely did not tell him that he was an alcoholic. This is very important as a life coach because we are not here to make anybody feel bad about themselves, we are here to help people get closer to their goals and dreams faster than they would without a coach. With this specific client, it was very evident that alcohol was getting in the way of him accomplishing those things so naturally, the conversations gravitated more towards his relationship with alcohol.

How did I prepare to serve my client?

First things first, it’s important that I mention my brief stint of alcohol and marijuana addiction myself after being on Big Brother when I became severely depressed. I was excited about this challenge with my client and I decided this would be a great opportunity for me to not only help and change my client’s life but also learn the science behind addiction. I picked up a few books about addiction and substance abuse and learned a lot about the effects it has on our brains and the triggers that can cause addiction. But the best lessons that I was taught were from attending alcoholics anonymous meetings. I decided to go to a few meetings every week to learn about the struggles and challenges that alcoholics face and the most successful steps in getting sober. This not only helped my understanding, but my client is making excellent strides toward living a much better life free from his dependence.

What are you addicted to?

So what is something that you are addicted to? Are you addicted to coffee or social media? Maybe you have a habitual or psychological addiction to porn or sweets. The first step you must take is to recognize yourself as powerless over this substance or habit. Try and understand the underlying issues that cause you to be dependent on either a substance or habit. Recognition that you are an addict is the first step in stepping away from it. You are not in control of your addiction but you must take proper steps in managing your addiction. Take 1 small step to breaking free from your addiction and believing wholeheartedly that progress is better than perfection. Depending on the severity of your addiction or habit, it may be worth reaching out for outside help.

How to fight your addiction?

Try and take a 3-day detox. Take 3 days away from your addiction, if you can, and see if you are the master or the slave. Feel free to email me or text me with your feedback on how this challenge went. If you are dependent on alcohol I highly recommend alcoholics anonymous, there are likely many meetings in your area, you can find more information at

If you need some encouragement and help getting sober or beating an addiction you can schedule a free discovery call with me and we can discuss your situation. It’s always helpful to have an unbiased, non-judgemental outside source on your side for encouragement. Schedule a free discovery call below… It’s FREE:

With love,


During a recession, it’s really important to save your money and try to maintain your cash and assets close to what you currently have. Being able to get through rough economic and financial times with just a few nicks and bruises would be something to be proud of. Usually, during recessions, hundreds of thousands and potentially millions of people lose their job, have their retirement accounts swallowed up, and lose their most prized assets. Why does this occur? Each recession is different and this impending recession is characterized by the tail end of a global pandemic, massive inflation, questionable monetary policies, and massive stock, real estate, and cryptocurrency gains.

So why is this potential recession different and how does that affect you? This recession will likely happen because of massive inflation for the most common goods and services. When the most common products and services like gas, utilities, packaging, logistical operations, and food increase in price out of line with typical increases, the spending habits of people soon follow. Businesses start feeling the effects of massive inflation on their bottom line which results in them not making as much money which then results in having to let people go. Businesses go out of business at scale, massive amounts of people lose their job. Because massive amounts of people lose their jobs this results in fewer people spending which means lower profits for businesses, which means more layoffs. Typically when growth in an economy slows for two quarters you are officially in a recession. This is loosely followed by economists, there are other indicators as well that show a recession is happening but they all revolve around a slow down in certain sectors of the economy. It’s a revolving door, a never-ending cycle, and the only way that we are going to get through this and back into a time of economic growth and prosperity is if we hit the reset button which was just hit by the Fed when they rose interest rates yet again. And interest rates will likely continue to rise over the next year, which puts even more pressure on the spending habits of people. Rates increase to slow spending when it gets out of hand. But it’s a balancing act on the Fed’s part. Increase too much too fast and it’s like slamming on the economic brakes. Increase slowly, incrementally, and it allows the economy to absorb the effects.

I am not a financial advisor and this is not financial advice but because I’ve been getting so many questions about the coming recession I thought I’d write another post on this topic. However, this post is coming from a different angle, an angle I know well, mental health. So this blog post is not about personal finance this blog post is about how you can mentally navigate through this recession.

Step #1

Be hyper-realistic

Your first step is to be hyper-realistic. The next two years are going to be really tough. There might be months when you are barely paying your bills. There might even come a time when you lose your job, these are both possibilities. There will be times when you think to yourself that it couldn’t get worse, and then it does. Having the hyper-realistic mindset that it can get really ugly and expecting the worse is the mindset that you should currently be dropping into. This might sound a little apocalyptic but wouldn’t you rather be safe than sorry?

Step #2

Be grateful for what you have and appreciate the little things in life.

Covid showed us how depressed we can get. I myself experienced an awful few weeks of mental health during the beginning of covid when I was afraid to leave my house and saw the economic impact it was having on all the people around me. You can try to fight your hardest but battling through depression doesn’t always work. Living with severe and chronic depression and anxiety is not easy and it seems as if these feelings are exacerbated during financially hard times. If you experience constant or severe depression now you will definitely be feeling it worse when your finances begin to crumble. So where should you turn and what should you do? Your first step is to recognize your negative thought patterns and then actively change your thoughts to more appreciative and grateful ones. This is the most important part. Easier said than done, I know. But, I’m confident that you got this.

What should you be appreciating?

Appreciating all the things you currently have and proving it by taking care of the things you have. This includes the roof over your head, your car, your pets, friends, family, and relationships with the people that you care about most. This is a great time to invest your time, energy, and attention into the people around you. If you’re going to fight through a recession at least don’t do it alone.

What are you grateful for?

Gratitude is being grateful for the little things in life. Most of us go through our lives taking our legs and health for granted. If you are in perfect health or near-perfect health you are very lucky. Money isn’t everything and there are a lot of billionaires that would trade their exorbitant amount of wealth for a few years of good health. Put your health first. Be grateful that you have time and opportunities ahead of you. Prove to yourself you are grateful and take in each moment as if it’s your last.

With all that being said I hope that I’m wrong. I don’t like seeing my stock account and Bitcoin being this low and I can’t even imagine what it will look like if it goes lower. No one can predict the future but everyone can prepare for it.

Make use of these two simple steps so that you can thrive not only mentally but financially as well!

Good luck and stay disciplined folks!



The Story Of Dogecoin.

This has been a really bad week for the stock market and cryptocurrencies. Since the Fed raised interest rates the stock market has crashed alongside Bitcoin and other cryptocurrencies. Over the last two years, a lot of millennials and gen-z have been spending their Covid stimulus money and discretionary income on Bitcoin, Ethereum, Dogecoin, and the sorts. These investments in the short term looked solid but as we know nothing great in life is easy and it seemed just too easy.

Well if you haven’t been keeping up with stocks or cryptocurrency there has been a very sharp and steep decline and there is no telling when it is going to hit bottom. For example,  if you would have invested $1000 in Dogecoin just a year ago you would now have less than $100. This accounts for a majority of people that purchased Elon Musks’ so-called “side hustle” and it’s leaving a lot of investors broke. Unfortunately, I am writing this as one of those people that got caught up in the hype and didn’t want to have FOMO (fear of missing out) so I put some dollars in too.

I’ll tell you my story…

In late January, and early February 2021 a lot of my friends were telling me how much money they were making in cryptocurrency. At the time I was looking for additional speculative investments and my risk tolerance was high so it seemed like Bitcoin fit that description! After a few extensive conversations with  “Cryptocurrency experts”, I decided to give it a shot. It is now 18 months later and I have lost a majority of my investment. Why did this happen to me? I got caught up in the hype. It’s very easy to get caught up in the hype especially when it comes to business and money.

How not to get caught up in the hype…

In order to not get caught up in the hype, you have to be a long-term thinker. You must not chase short-term gratification and be more focused on the bigger picture. It’s the short-term thinkers that want it right here, right now that end up getting caught up in the web of new trends and ultimately get crushed.

I got caught up in the hype of cryptocurrency and put a decent amount of money into Bitcoin and Ethereum. My profile is currently down over 70%. For me, this is a lesson to be more of a cautious investor. How do I invest more cautiously? Buying slower and not going in all at once. This is a lesson to be learned for all of us. Now that 90% of people that bought cryptocurrencies have lost money you would think that most people are going to learn this same lesson however it might be too late for them, here’s why?

So many people have invested a substantial amount of their net worth into these cryptocurrencies and it has left them with absolutely nothing. One of my friends, for example, had over $2 million of cryptocurrency on paper but after the last few months, he now has zero. This is a true story, and a lot of other people that live paycheck to paycheck and invested in these cryptocurrencies are getting crushed.

So what do you do from here…

So the next trend that comes along you must tread lightly. If you think it’s a good opportunity and you have a decent amount of risk tolerance I encourage you to take action. But take action slowly. The next few years are going to expose a lot of people that don’t actually have skills. The people who are not spending the time, energy, and attention on personal growth will be left behind. I myself am preparing for this recession by sharpening my skills as a writer, speaker, and podcaster, and obviously with my physical health and mental health so I can make a bigger impact on my client’s and future clients’ lives.

If you want to know what I’m doing specifically to sharpen my skills and get ready for the next 10 years you can email me at, text me or call me at 561-779-3401.



How To Get Twice As Much Done In Half The Amount Of Time

I am on a mission. A mission to accomplish twice as much in half the amount of time. Your first thought is, Zach, that’s impossible. And that’s what the average thinker would think. However, I’m not the average person and I’m always looking for ways to challenge myself in every area of life.

My challenge for the next 30 days is to try to accomplish twice as much in half the amount of time. Let me explain…

I want to be twice as productive in half the amount of time. And before I tell you the ins and outs and specifics of how I plan on doing this I think it’s important for you to understand what I’m trying to accomplish. As a life coach/Entrepreneur/business owner/”work from homer”/ beginning online coach/ content creator creativity is of the utmost importance. Being creative in my approach and creative with my input of work is the only way that I will be original in positioning myself as a thought leader on a myriad of topics health and wellness. With that being said, these are the things that I’m trying to accomplish day in and day out: writing as many blog posts as possible, publishing as many books as possible, recording and publishing as many podcasts as possible, having as many coaching conversations as possible, reaching as many people as possible on the Internet, etc..

To put it in perspective here’s an example of my weekly goals

  1. Write and publish two blog posts per week.
  2. Record four podcasts per week and publish two.
  3. Have 10 coaching conversations per week.
  4. Direct message 100 followers per day.

These are not exact figures but they’re pretty close to what I try to accomplish each week. Now how am I going to double my productivity in half the amount of time? Here’s the answer: I’m going to make very subtle changes in my habits and time management to increase productivity and decrease distractions.

For example, while I’m driving to the gym, during that 15 minutes of time I’m behind the wheel I’m going to talk to my phone and record a podcast. I’m then going to use this podcast as an outline for my next blog post.

“Why is it admirable to work hard when we can accomplish the same quality of work in an effortless manner.”

Accomplishing twice the amount of what you value most. This starts with your goals. Constantly reflecting back on your goals and tracking your progress..

If you don’t write down your goals how do you know if you’re on the right track? I myself write down my goals for each month and reflect on them every 30 days. When I look back on what I was trying to accomplish and what was actually accomplished it’s either a huge wake-up call or a confidence boost to continue going. I’ve tried a lot of different projects and ventures in the last three years and 90% of them have not worked out. However the 10% of the projects and ventures that have worked out made up for all the losses from the 90% of my failures.

Writing down your goals so you can increase your awareness..

Awareness is key and I’ve written about awareness in so many previous blog posts. In order for you to track your progress in the pursuit of whatever success looks like for you, you must write everything down. Now I’m not saying pen to paper, you can use digital devices to track your progress. Don’t let the logistics stop you from taking action. This is your wake up call to start tracking your goals and it has never been more important then right now to keep track of your finances, time management, health, exercises, and most importantly the time, energy, and attention you’re giving to your top priorities and values.

What do you value most? How can you get twice of what you value in half the amount of time?

Email me or send me a private message on IG @zachrancey with your answers I’d love to hear from you.