Why 99% of the people that tell me they want to think about coaching never end up taking action?

So every week I usually take a few free coaching calls from people that are interested in exploring life coaching. I’m not surprised when people ask me what a life coach actually does because I tend to get that question often.

During these calls, I’d say 9 out of 10 people realize that this is an amazing life-changing opportunity for them, especially during a rare time when I have space on my roster to take on new clients. On these free calls I ask some questions similar to the ones below:

• “Do you think this is a good way for you to accomplish your goals and dreams?”
• “Do you trust me?” And
• “What would happen if you were to lose all that weight you’re trying to lose or if you stopped abusing drugs and alcohol?”

Then they proceed to tell me about all the possibilities that are waiting for them on the other side of these challenges. They know they have a bright future if they can take control of their health, finances, and addictions and they desperately want a great future.

Seems like a no-brainer, right?

Then we get to the most important part of the conversation, the part where they are asked to take action. I tell them how much the coaching commitment costs and begin to go over the next steps which include but are not limited to: scheduling the first call, signing an agreement, methods of payment. I encourage them that if they are ready they should act now and act fast. These are not sales tactics this is a challenge to step into the greatest version of themselves so why wait? Why would anyone say no?

Entering a coaching client relationship is a big commitment and that’s why we create such massive positive results. Sometimes, the potential client, on the other end of the phone, tells me they need time to think about it. I say, take as long as you want to think about it, there is no pressure. But I let them know If they don’t act right here, right now they likely aren’t going to act, and I tell them why… If we get off the phone without you acting your mind and your thoughts are going to try to convince you of all the reasons why you do not need a coach. Your thoughts are going to justify to you that this is not something that you need. But over the last 20 minutes you have given me dozens of reasons why hiring me as your life coach will benefit you in so many countless ways. You know this is right for you and you know this is what you need but if you allow yourself to end this phone call without taking action it will be the last time I ever hear from you.

Why is this true?

Our mind likes to play crazy little tricks on us. Our mind wants to prove to itself that they are control of us, this is called ego. Our ego doesn’t like to be threatened especially by other people. Our ego will do anything it can to remain in control. When hiring a coach you are being vulnerable to someone else and you are in a way giving up some control. Sometimes the best way to gain control is to give up some control. You must kill your ego. Do everything you can to show your thoughts and your mind who is really the boss of your choices and actions. All this begins by being aware of your thoughts or the way you react to something when it’s time to make a decision. Becoming aware allows you to react as your true self and not from your thoughts and emotions that are trained to react in a certain way.

I am currently interviewing new clients and am planning on taking on 3 new people by the end of the year.

Are you ready? Just do it.

Zach